Oli- I think the depth at which they lay has a lot to do with instinct and being deep enough to hold a steady temp. In the desert the surface temp can range from over 50C daytime down to -5C nighttime, so they need to bury the eggs deep enough that surface changes don't have a lot of effect on the substrate. I haven't observed wild nest sites, but I think that once you get to about 30cm (1ft) down in the dirt, it will hold a reasonably constant temp suitable for egg development.
Very good point about the bubs digging their way out though, they're accomplished diggers right from the word go but it would be a monumental task to digg through a foot of sand, which will probably have a hard top crust too.
And yes, if I ever have a field I need ploughing, I'll get my knobbies on the job and sit back with a beer
